Higher Course in Neuromarketing and Consumer Behavior

Online Training

Higher Course in Neuromarketing and Consumer Behavior

Name: Higher Course in Neuromarketing and Consumer Behavior en El Salvador
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 227457-2301
Availability: InStock

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200 hours

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Spanish

Most of our purchasing decisions are made unconsciously. Although marketing attempts to identify the factors that determine the purchase decision, the conventional techniques used have proven to be valid, but not reliable enough to determine which elements, conscious and unconscious, mediate the consumer's relationship with the product and the brand. With this Course you will learn the main neuromarketing techniques applied with the aim of achieving greater knowledge of the consumer, thus allowing companies to develop efficient marketing strategies with a greater return on investment. Bet on innovation and science to design successful marketing strategies.

Instituciones educativas

$553

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the brain mechanisms involved in the purchase decision. - Understand the role of emotion in the consumer's relationship with the product and learn to build purchasing experiences based on it. - Know the technical and technological tools used in neuromarketing research. - Analyze consumer influences and their purchasing behavior. - Apply sensory, strategic and neurosales marketing techniques. - Propose future research in consumer studies based on neuromarketing.

Content

Career opportunities

The INESEM Neuromarketing and Consumer Behavior Course enables you to work as a Specialist in the design and development of Neuromarketing techniques, Expert in Consumer Behavior, Marketing Consultant, Technician in departments of Business Intelligence, Collaborator in product design and commercial strategies, neuromarketing laboratories or Expert in customer loyalty.

What it prepares you for

The Neuromarketing and Consumer Behavior Course will prepare you to apply the advantages of neuroscience to marketing, achieving greater knowledge of the consumer and the development of effective marketing strategies. You will be able to design marketing strategies based on neuromarketing to improve the efficiency of the advertising message and campaigns, increasing loyalty levels and enhancing the brand image.

This training is ideal for those marketing and communication professionals, brand image managers, market analysts, publicists and consultants who want to specialize in neuromarketing and behavioral analysis. Likewise, training is useful for those students or recent graduates who want to project their professional career into this sector.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.