MF2188_3 Organization and Control of the Media Plan

Online Training

MF2188_3 Organization and Control of the Media Plan

Name: MF2188_3 Organization and Control of the Media Plan en El Salvador
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 151450-1502
Availability: InStock

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90 hours

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Spanish

In the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, this course aims to provide the necessary knowledge for the organization and control of the media plan.

Instituciones educativas

$263

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Interpret the current regulations and code of ethics regarding advertising and consumers' right to information, arguing the importance of compliance. - Select the optimal combination of a media plan based on the information and dashboard available and according to the established objectives. - Analyze data and variables from information sources from reliable or official media to prepare a media plan for television, radio, magazines, Internet or others. - Determine the critical elements involved in carrying out the issuance of shares included in an established media plan. -Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "press clipping" or news coverage report in different media.

Content

Career opportunities

He develops his professional activity on his own account and on behalf of others, in the marketing, communication and press and communication departments of any company or organization, and in communication companies, advertising agencies and events in the public and private sphere.

What it prepares you for

This training conforms to the training itinerary of the Training Module MF2188_3 Organization and control of the media plan, certifying having passed the different Units of Competence included in it, and is aimed at the accreditation of the Professional Competencies acquired through work experience and non-formal training, through which you will be eligible to obtain the corresponding Certificate of Professionalism, through the respective calls published by the different Autonomous Communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the organization of the Vocational Training System and establishes a permanent procedure for the accreditation of professional skills acquired through work experience or non-formal training).

This course is aimed at professionals from the world of commerce and marketing, more specifically those linked to marketing and communication management, within the professional area of marketing and public relations, and all those interested in acquiring knowledge related to the organization and control of the media plan.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.