Specialization in Corporate Reputation Specialization in Corporate Reputation

Online Training

Specialization in Corporate Reputation

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300 hours

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Spanish

Thanks to this Specialization in Corporate Reputation you will be a fundamental piece in any organization. All companies need professionals who are capable of managing reputation crises and creating a solid brand image. Integrating communication, as part of the business strategy, is essential to improve user perception and achieve differentiation compared to the competition. With this training, totally practical and focused on the needs of the market, you will learn to create business communication campaigns and effectively measure their results. Access new opportunities in the world of communication that can change your future.

Instituciones educativas

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$590

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Develop internal and external communication strategies in the organization. - Manage the company's presence on social networks. - Improve the reputation of a brand. - Prepare a reputational diagnosis using impact metrics in advertising media and the digital environment. - Know the tools for measuring and analyzing the effectiveness of communication and its reputational impact. - Delve into the process of creating a brand.

Content

Career opportunities

The professional opportunities of this Specialization in Corporate Reputation are very diverse since you will be able to work in both the communication and marketing department and hold different positions of responsibility such as Communication Manager, Corporate Identity Advisor, Reputation Manager, Organizational Branding, Brand Manager, among others.

What it prepares you for

This Specialization in Corporate Reputation prepares you to develop business communication strategies that improve the image of the company and its perception among stakeholders. You will also learn to measure the results of campaigns and analyze company communication. You will be the person responsible for managing corporate identity, solving reputation crises and creating a solid brand image.

Addressed to

This Specialization in Corporate Reputation is aimed at communication and corporate reputation professionals who want to learn the key concepts in the process of creating and positioning a business. It is also aimed at marketing professionals who want to integrate communication into business strategy.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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