Online Training

Copywriter Course

Name: Copywriter Course en México
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 367434-2301
Availability: InStock

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200 hours

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Spanish

The copywriter has become one of the most in-demand professions in recent times, as it is a necessary activity to encourage users to take actions. The creation of messages using techniques derived from psychology and the use of persuasion is currently essential for marketing. Both what is said and how it is said is tremendously important to reach the public and connect, so that through this influence, actions that benefit the company are carried out. You will learn how to create content for blogs, content posts on social networks, emails, press announcements, or even political messages, among others. With this copywriting course you will integrate marketing and sales with communication and achieve your objectives.

Instituciones educativas

$ 7,682

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn what persuasive writing is and what exactly a copywriter does - Study how to appropriately address our clients or potential clients. - Know the tools to write for a specific audience - Know how to apply content marketing - Strengthen our personal branding, whether we are talking about a company, product or service or person. - Make our audience carry out beneficial actions for our company through our publications - Provide an introduction to the world of digital marketing, inbound marketing and content marketing

Content

Career opportunities

With this Copywriter course you can work as a community manager, entrepreneur, creative or professions related to marketing in general. In addition, it will help you grow professionally and improve if you are already, for example, a businessman, writer or journalist, or if you simply want to know how to apply copy techniques to your writing to generate more impact.

What it prepares you for

With this Copywriter Course you will be prepared to write messages and develop persuasive content that generates a greater impact in both offline and online marketing. From the creation of a slogan to the development of a product sheet, including a press release, you will learn to capture the attention of your clients by mastering the use of the word and training yourself in one of the most in-demand professions in all sectors.

This Copywriter course is aimed, in general, at people who want to make writing their profession and focus it on the world of marketing, whether or not they have prior knowledge. Professionals who want to learn what copywriting is and how to apply it will also learn in this course to “sell” through texts.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.