-Apply corporate identity criteria, transferring them creatively to advertising design and the publication medium. -Analyze the characteristics of different types of advertising and promotional and informative materials in different conventional and online media. -Apply persuasive communication techniques and identify the company's own styles of commercial and informative communication for the preparation and dissemination of public-promotional materials. -Select content, images and texts, necessary for the preparation of brochures, posters and simple public-promotional materials, according to pre-established criteria and respecting current regulations and corporate identity. -Prepare sketches of public-promotional materials, brochures and non-complex posters, applying design techniques and using computer design applications at the user level.