Course in Mobile Marketing and Advertising

Online Training

Course in Mobile Marketing and Advertising

Name: Course in Mobile Marketing and Advertising en México
Brand: INEAF - INSTITUTO EUROPEO DE ASESORIA FISCAL
SKU: 150129-2510
Availability: InStock

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200 hours

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Spanish

The Mobile Marketing and Advertising Course positions you at the forefront of an industry in constant evolution. With the rise of Mobile Marketing and immersive advertising, companies are looking for experts who can integrate effective strategies into their marketing plans. Throughout this Course, you will acquire skills to understand and apply trends such as augmented reality, short video and conversational marketing. You will learn to design mobile advertising campaigns, optimize the user experience and apply geolocation techniques to improve segmentation. Additionally, you will master analysis and measurement in mobile contexts, understanding the importance of tools such as Google Analytics 4 and Firebase.

Instituciones educativas

$ 7,743

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the trends and evolution of Mobile Marketing and its impact on today's consumer. - Identify and analyze demographic variables to optimize Mobile Marketing strategies. - Design effective advertising campaigns on mobile devices with programmatic purchasing techniques. - Integrate Mobile Marketing strategies into online and offline marketing plans. - Apply mobile analytics techniques to improve the user experience and measure the success of campaigns. - Implement geolocation strategies to enhance Proximity Marketing and the use of Beacons. - Develop M-commerce strategies, optimizing mobile payments and transaction security.

Content

Career opportunities

The main professional opportunities of the Course in Mobile Marketing and Advertising are specialists in immersive advertising and mobile programmatic campaigns, mobile marketing consulting integrated into on and off strategies, expert in analytics and optimization of mobile experiences, responsible for geolocation and proximity marketing, m-commerce management and frictionless payment strategies, strategist in mobile social networks and customer service, consulting in ASO and promotion of mobile applications and design of user experiences focused on mobile devices.

What it prepares you for

The Mobile Marketing and Advertising Course prepares you to lead mobile marketing strategies, optimizing the user experience with advanced personalization and analytics techniques. You will learn to create effective mobile advertising campaigns, integrate mobile marketing into online and offline strategies, and master the use of geolocation and programmatic advertising tools. In addition, you will train in the design of interactive content and in the optimization of applications to improve their visibility and performance in a constantly evolving digital environment.

The Course in Mobile Marketing and Advertising is aimed at professionals and graduates in the marketing sector who seek to update their knowledge in emerging areas such as immersive advertising, the integration of on and off strategies, and M-commerce. Ideal for those who want to delve deeper into trends such as conversational marketing, geolocation and mobile analytics.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.