Diploma in applied neuromarketing
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Syllabus
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Summary
In a context of saturated markets, where competition is global and consumers are more conscious and proactive than ever, understanding their behavior and having all influence tools in it is an unavoidable task for any company. With this diploma in applied neuromarketing, students will discover the strategies, tactics and actions available to apply the resources of neuroscience to the scope of marketing, especially in regard to research methods and techniques that improve conversion for sales force. Those who enroll in this training will have an expert teaching team in the field to support their online training.
Goals
Professional opportunities
To prepare you
With this diploma in applied neuromarketing you will obtain the necessary qualification to implement neuromarketing strategies in any area involved in the company's communication: address, marketing and communication, sales force and, especially in advertising campaigns and corporate messages. Also plan market research actions aimed at knowing the behavior of the target audience and consumers.
Who is it addressed to?
This diploma in applied neuromarketing is aimed at marketing and communication professionals, commercial profiles, managers and team managers. It is interesting for specialized profiles in advertising creativity, brand development and branding. Also for entrepreneurs and companies that seek to boost their corporate communication and their sales area.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
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Your style, interests and level define the route. You are the starting point.
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Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Diploma title in applied neuromarketing issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INEEM)
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