Online Training

Diploma in Google Analytics

Name: Diploma in Google Analytics en México
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 344544-2401
Availability: InStock

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130 hours

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Spanish

Thanks to this Diploma in Google Analytics you will learn how to use Google Analytics and you will become an expert in measuring web data. This is a key training to acquire a totally practical vision of a fundamental program for the day-to-day life of all electronic businesses and web portals, with which you will also learn to implement strategies to improve conversions and engagement with users. Know your users in depth to achieve success. Only those companies that are able to understand their customers and offer them what they need will be able to differentiate themselves from the competition and build long-term relationships. Access basic success training in the digital environment.

Instituciones educativas

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know how web analytics works. - Learn to execute a complete measurement strategy. - Identify the KPis and key metrics in measuring web analytics data. - Make decisions based on the analysis and collection of data to improve the user experience. - Design specific digital marketing campaigns. - Obtain reports and dashboards. - Run Google Ads campaigns.

Content

Career opportunities

The professional opportunities of this Diploma in Google Analytics are very broad, since you will be able to apply for different positions in the field of Digital Marketing and web analytics: web analytics expert, ecommerce specialist, digital marketing manager, e-commerce manager, digital entrepreneur, data analyst, growth hacker, SEM specialist...

What it prepares you for

With this Diploma in Google Analytics you will learn to use the web analytics tool par excellence. You will be able to navigate its interface, learn to control key indicators, prepare reports and collect the most important data. All of this will help you develop strategies that will help improve the conversion of portals and e-commerce and improve engagement with users.

This Diploma in Google Analytics is aimed at graduates and marketing professionals who want to dedicate themselves or update their knowledge in data analysis and intelligent data collection to design digital marketing actions. It is also aimed at ecommerce and web portal managers who want to improve conversions and interactions with their users.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.