Hotel Marketing Master: Master in Revenue Management and Hotel Marketing + University Degree

This hotel marketing master offers students a specialized training in the field, according to the real needs of the labor market. If you have an interest in the tourism sector and want to know the essential techniques for the organization of hotel companies, marketing management in the sector as well as the revenue managically takes this opportunity. By doing this hotel marketing you can develop professionally in the field of tourism, direct a hotel company with total independence and manage marketing campaigns.

The objectives of this master in hotel marketing are: - Develop the necessary skills to address the strategic direction of SMEs. - Know the elements that make up a company plan and the dynamics of its design and development .. - Offer the basis for carrying out the administrative processes of the company, specifically: payrolls and social insurance, accounting and billing, tax obligations. - Develop the skills and skills necessary to perform an analysis of the company's situation from a critical sense. - Provide training to be able to assume the necessary daily work in the processes of point 1, in order to develop it with the greatest possible professionalism. - Integrate these management tasks into business planning and decision -making, through a global and correct vision of information about the company's situation regarding the different areas in which the professional intervenes. - Train to develop the Economic-Financial Directorate of a hotel company using advanced financial and accounting tools. - Apply Reveneu-Yield Management techniques in the hotel. - Develop the most appropriate methods, systems and procedures, to enhance the talent and development of knowledge in the professional career of a foreigner in a hotel direction. - Analyze and manage knowledge and information in the field of Hotel Management and Management. - Analyze the main innovations in tourism. - Know the new digital tourist and the functioning of smart destinations. - Create a Traveller Journey and Guest Experience strategy. - Increase the number of reserves thanks to metabuscators such as tripadvisor, trivago or Google Hotel Ads. - Apply the main techniques of Revenue Management. - Develop a SEO and SEM strategy to increase visibility in Google and increase the number of reserves. - Generate an inbound strategy with content marketing, social media, web analytics, CRM and marketing automation.

The objectives of this master in hotel marketing are: - Develop the necessary skills to address the strategic direction of SMEs. - Know the elements that make up a company plan and the dynamics of its design and development .. - Offer the basis for carrying out the administrative processes of the company, specifically: payrolls and social insurance, accounting and billing, tax obligations. - Develop the skills and skills necessary to perform an analysis of the company's situation from a critical sense. - Provide training to be able to assume the necessary daily work in the processes of point 1, in order to develop it with the greatest possible professionalism. - Integrate these management tasks into business planning and decision -making, through a global and correct vision of information about the company's situation regarding the different areas in which the professional intervenes. - Train to develop the Economic-Financial Directorate of a hotel company using advanced financial and accounting tools. - Apply Reveneu-Yield Management techniques in the hotel. - Develop the most appropriate methods, systems and procedures, to enhance the talent and development of knowledge in the professional career of a foreigner in a hotel direction. - Analyze and manage knowledge and information in the field of Hotel Management and Management. - Analyze the main innovations in tourism. - Know the new digital tourist and the functioning of smart destinations. - Create a Traveller Journey and Guest Experience strategy. - Increase the number of reserves thanks to metabuscators such as tripadvisor, trivago or Google Hotel Ads. - Apply the main techniques of Revenue Management. - Develop a SEO and SEM strategy to increase visibility in Google and increase the number of reserves. - Generate an inbound strategy with content marketing, social media, web analytics, CRM and marketing automation.

Thanks to the Master Marketing Hotel, you can understand the digital tourist adapting all marketing strategies to the online channel managing to increase reserves in the establishment and increase sales. Thanks to SEO, SEM, Social Media, Inbound Marketing, Copywriting or Revenue Management techniques will be easier to connect with the client potential and offer a unique experience before, during and after accommodation.

The present Master of Hotel Marketing is addressed to those responsible for the tourism sector specialized in the management of reserves and accommodations, as well as for those who wish to make a leap in their career and adapt to the new demands of the digital traveler and not lose sales.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.