This ONLINE COURSE on Online Reputation prepares you to acquire specific knowledge within the area of Programming and Development, developing in students the skills to function professionally in the communications sector and more specifically in Online Reputation. Furthermore, by completing this course the student will be prepared to: Know the impact that advertising has on society, Become aware of the emergence of the 2.0 phenomenon as well as new useful tools to reach the consumer, Expand knowledge about the personality and characteristics of the new consumer, Conduct reputation research, Know the types of advertising content, Know what the function of community management consists of, and Learn strategies for creating content.