Postgraduate in Field Work and Team Management of Interviewers in Market Research

Online Training

Postgraduate in Field Work and Team Management of Interviewers in Market Research

Name: Postgraduate in Field Work and Team Management of Interviewers in Market Research en México
Brand: EDUCA
SKU: 171014-2002
Availability: InStock

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300 hours

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Spanish

In the field of the world of Commerce and marketing, it is necessary to know the different fields of market research assistance, within the professional area of Marketing and public relations. Thus, this course aims to provide the necessary knowledge for programming field work and directing teams of research interviewers.

Instituciones educativas

$ 7,759

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

The objectives to be achieved by completing this Postgraduate Degree in Market Research are the following: - Apply personnel selection techniques in recruiting teams of interviewers. - Define training and recycling plans for a team of interviewers for different objectives and requirements. - Determine leadership and motivation styles of the team of interviewers according to different types of field work and organizational objectives. - Apply conflict resolution and negotiation strategies in different common conflict solutions in field work teams. - Apply field work organization techniques to be carried out by a team of interviewers based on a market research plan. - Apply control and evaluation methods of field work in monitoring the activities and performance of field work. - Prepare reports in the different phases of organization and control of the activity and performance of the interviewers.

Content

Career opportunities

After completing this Postgraduate in Market Research, develop your activity in companies specialized in conducting surveys (field networks). Professionalize yourself by working in marketing departments or companies, supporting the implementation of surveys and/or market and opinion studies.

What it prepares you for

This Postgraduate Degree in Market Research prepares students to acquire the skills and knowledge necessary to carry out field work and direct teams of surveyors to carry out market research.

This Postgraduate Course in Field Work and Team Management of Interviewers in Market Research is aimed at professionals in the world of Commerce and marketing. More specifically, it is aimed at professionals in market research assistance, within the professional area of Marketing and public relations. And in general to all those people interested in acquiring knowledge related to programming field work and directing teams of research interviewers.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.