SUPERIOR COURSE IN WEB AND BIG DATA ANALYTICS
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Syllabus
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Summary
With the rise of new technologies and web development, the need from companies to take advantage of the relevant information, which can be obtained from the analysis of the large volumes of data generated by the users, and including them in the business strategy, improving the positioning and competitiveness in the markets. This course is intended to cover the objectives, techniques and characteristics of web analytics in Big Data environments and that will allow you to analyze both quantitative and qualitative information, offering tangible results for strategic and marketing decision making through competitive intelligence techniques. In Isem you can work in a personal learning environment where the student is the protagonist, endorsed by a large group of tutors specializing in the sector.
Goals
Professional opportunities
To prepare you
With the rise of new technologies and web development, the need from companies to take advantage of the relevant information, which can be obtained from the analysis of the large volumes of data generated by the users, and including them in the business strategy, improving the positioning and competitiveness in the markets. This course is intended to cover the objectives, techniques and characteristics of web analytics in Big Data environments and that will allow you to analyze both quantitative and qualitative information, offering tangible results for strategic and marketing decision making through competitive intelligence techniques. In Isem you can work in a personal learning environment where the student is the protagonist, endorsed by a large group of tutors specializing in the sector.
Who is it addressed to?
With the rise of new technologies and web development, the need from companies to take advantage of the relevant information, which can be obtained from the analysis of the large volumes of data generated by the users, and including them in the business strategy, improving the positioning and competitiveness in the markets. This course is intended to cover the objectives, techniques and characteristics of web analytics in Big Data environments and that will allow you to analyze both quantitative and qualitative information, offering tangible results for strategic and marketing decision making through competitive intelligence techniques. In Isem you can work in a personal learning environment where the student is the protagonist, endorsed by a large group of tutors specializing in the sector.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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