Name: Course in Strategic Communication and Communication Planning en Perú
Brand: CEUPE
SKU: 390872-2401
Availability: InStock

Course in Strategic Communication and Communication Planning

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Objectives

Content

Opportunities

What it prepares you for

Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the basic principles of strategic communication. - Identify the key components of an effective communication plan. - Analyze the importance of communication offices in organizations. - Evaluate internal communication to improve organizational cohesion. - Design effective external communication strategies with the media. - Implement techniques to manage relationships with the media. - Explore methods to measure the impact of communication strategies.

Content

Career opportunities

- Strategic communication consultant for companies. - Responsible for internal communication in organizations. - Coordinator of press offices and public relations. - External communication campaign planner. - Specialist in media relations. - Advisor in the development of comprehensive communication plans. - Communication crisis manager.

What it prepares you for

The Strategic Communication and Communication Planning course prepares you to design and implement effective communication plans. You will learn to analyze the environment, identify objectives and audiences, and develop strategies that align internal and external communication. You will be able to manage communication offices and strengthen relationships with the media, thus optimizing the impact of your messages. You will acquire skills to adapt to different contexts and communication challenges, improving the cohesion and scope of your projects.

This course is aimed at professionals and graduates in the communication sector who seek to delve deeper into strategic communication and planning, covering aspects such as the communication plan, communication offices and relations with the media. It is ideal for those who want to update and improve their skills in internal and external communication.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

Certificación

Course Degree in Strategic Communication and Communication Planning with 200 hours issued by the European Postgraduate Center-CEUPE

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