CRO Master. Expert in Web Conversion Rate Optimization + University Degree CRO Master. Expert in Web Conversion Rate Optimization + University Degree

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CRO Master. Expert in Web Conversion Rate Optimization + University Degree

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1500 hours

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5 ECTS

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Spanish

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CRO Master. Expert in Web Conversion Rate Optimization + University Degree

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn the basics of online marketing. - Develop CRO skills. - Handle basic web analytics. - Master Google Analytics. - Understand Data Mining and Big Data. - Improve web UX/UI design. - Use Google Optimize effectively. - Optimize apps with Firebase. - Implement campaigns in Google Ads. - Create effective ads on Facebook. - Manage conversion funnels.

Content

Career opportunities

The Master CRO prepares you for the dynamic digital world. With knowledge in online marketing, advanced web analysis with Google Analytics and Tag Manager, to mastering Google Optimize and Firebase for web and mobile apps. You will learn how to plan conversion funnels and manage campaigns in Google Ads and Facebook Ads. You will graduate ready to be a data analyst, UX/UI expert, and CRO specialist, opening doors in e-commerce, digital agencies, and marketing departments.

What it prepares you for

The course "Master CRO. Web Conversion Rate Optimization Expert" prepares you to master the keys to online marketing and web conversion. Through advanced analytics with Google Analytics, Tag Manager and Looker Studio, you will learn to interpret user behavior and use Data Mining to drive strategic decisions. You will train in UX/UI to improve user experience and use Google Optimize to fine-tune the effectiveness of web pages. In addition, you will develop SEM skills with Google Ads and Facebook Ads, essential to enhance visibility and maximize sales. Prepare to lead the conversion funnel in a constantly changing digital environment.

Addressed to

The "Master CRO: Web Conversion Rate Optimization Expert" is designed for digital marketers, web analysts, and UX/UI designers looking to delve deeper into CRO and analytics with tools like Google Analytics, Tag Manager, and Looker Studio. Ideal for those who want to master everything from SEM planning to conversion optimization in web and mobile environments. It is key for experts in data mining and Big Data, as well as in sales strategies and conversion funnel.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

Certificación

Double Degree: - Degree Master CRO. Expert in Web Conversion Rate Optimization with 1500 hours issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized with academic excellence in online education by QS World University Rankings - University Degree in Digital Marketing with 5 ECTS University Credits. Continuing training available in job boards and public administration competitions.
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