This ONLINE COURSE on Customer Service and Loyalty prepares you to acquire specific knowledge within the area of Business Administration and Management, developing in students the skills to function professionally in the information and communication management sector and more specifically in Customer Service and Loyalty. Furthermore, by completing this course the student will be prepared to: Know inbound marketing and the advantages it offers, Acquire knowledge about how inbound marketing works, Identify the phases of the purchasing process that the buyer goes through, Know what content marketing consists of: types and benefits, Know how this marketing works on social networks as well as the advantages they provide, Be clear about the concept of loyalty as well as the 3Rs and how to achieve it, Know how to provide a good online after-sales service and the consequences of not doing so, Knowing customer communication tools and the advantages that each one brings, Knowing how to make viral content, and Knowing how SEO and SEM work.