This online care and customer loyalty course prepares you to acquire specific knowledge within the area of business administration and management by developing in students some capacities to develop professionally in the information and communication management sector and more specifically in attention and customer loyalty. In addition, with the realization of this course, the student will be prepared to: know the inbound marketing and the advantages it offers, acquire knowledge about the functioning of the inbound marketing, identify the phases of the purchase process through which the buyer passes, know what the marketing of content consists of: types and benefits, know how this marketing works in social networks as well as the advantages that these contribute these, be clear about the concept of fidelization as well as the concept of fidelization as well as the concept of loyalty Get it, know how to provide a good post-sale online service and the consequences of not doing so, knowing communication tools with the client and the advantages that each one provides, knowing how to make a viral content, and know the operation of SEO and SEM.
