Online Training

Diploma in Applied Neuromarketing

Name: Diploma in Applied Neuromarketing en Perú
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 356311-2401
Availability: InStock

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130 hours

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Spanish

In a context of saturated markets, where competition is global and consumers are more aware and proactive than ever, understanding their behavior and having all the tools to influence it is an unavoidable task for any company. With this Diploma in Applied Neuromarketing, students will discover the strategies, tactics and actions available to apply the resources of neuroscience to the field of marketing, especially with regard to research methods and techniques that improve conversion for the sales force. Those who enroll in this training will have an expert teaching team in the field to support their online training.

Instituciones educativas

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the methodology, techniques, tools and areas of application of neuromarketing. - Apply neuromarketing strategies and tactics to the sales force and channels. - Use neuroscience resources in marketing and communication research. - Use marketing based on perception and emotions in the organization's messages. - Understand consumer behavior from the point of view of brain functioning. - Delve into the role of neuromarketing in learning processes.

Content

Career opportunities

The professional opportunities of this Diploma in Applied Neuromarketing are positions related to marketing and communication management, sales and commercial area, accounts, advertising creativity management. As well as technical occupations in sales, distribution, coordination, representatives, publicist, copywriter, telemarketing and customer service, etc.

What it prepares you for

With this Diploma in Applied Neuromarketing you will obtain the necessary qualification to implement neuromarketing strategies in any area involved in company communication: management, marketing and communication, sales force and, especially in advertising campaigns and corporate messages. Also plan market research actions aimed at understanding the behavior of the target audience and consumers.

This Diploma in Applied Neuromarketing is aimed at marketing and communication professionals, commercial profiles, managers and team leaders. It is interesting for profiles specialized in advertising creativity, brand development and branding. Also for entrepreneurial people and companies seeking to boost their corporate communication and sales area.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.