Diploma in Digital Marketing and Social Networks

Online Training

Diploma in Digital Marketing and Social Networks

Name: Diploma in Digital Marketing and Social Networks en Perú
Brand: CEUPE
SKU: 390849-2402
Availability: InStock

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500 hours

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Spanish

The Diploma in Digital Marketing and Social Networks immerses you in the vibrant world of contemporary marketing, a crucial and constantly growing field. The digital revolution has transformed how brands connect with their audiences, and companies are looking for experts who master these tools to stand out in today's competitive market. This course will allow you to acquire essential skills in operations management, management control and financial analysis, enabling you to design effective strategies that boost the performance and profitability of any organization. The demand for digital marketing professionals continues to increase, and with this training, you will be prepared to lead the change and take advantage of the opportunities offered by the online environment. Participating in this diploma is your step towards a dynamic career full of possibilities.

Instituciones educativas

S/. 3,033

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

The Course in Online Marketing and Social Networks aims to train professionals in the management of social networks and the planning of commercial strategies, integrating 2.0 culture in the company's social media. In addition, all marketing channels and data interpretation will be mastered for subsequent decision making.

Content

Career opportunities

1. Director of Online Marketing or Digital Innovation. 2. E-Commerce Consultant, E-Business, Online Advertising or Digital Strategy. 3. Online Communication and RR.SS Manager. 4. Customer Relationship Manager.

What it prepares you for

This Diploma in Digital Marketing and Social Networks prepares the student to manage and optimize the digital presence of a brand or company. Some of the skills and knowledge you will acquire: 1. Digital Marketing Fundamentals • Digital Marketing Strategy: Development of strategic plans for digital campaigns. • Content Marketing: Creation and management of relevant and attractive content. 2. Social Networks • Social Network Management: Strategies to manage profiles and campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn and TikTok. • Advertising on Social Networks: Use of advertising tools to create and optimize ads. 3. SEO and SEM • Search Engine Optimization (SEO): Techniques to improve organic positioning in search engines. • Search Engine Marketing (SEM): Creation and management of pay per click (PPC) campaigns. 4. Digital Analytics • Analytics Tools: Use of Google Analytics and other tools to measure and analyze the performance of digital campaigns. • KPIs and Metrics: Definition and monitoring of key performance indicators. 5. Email Marketing • Email Campaigns: Design and execution of effective email marketing campaigns. • Marketing Automation: Use of automation platforms to optimize communication with customers. 6. Electronic Commerce • E-commerce Strategies: Techniques to increase online sales and improve the user experience. 7. Online Reputation Management • Monitoring and Response: Techniques to manage the brand's reputation online and respond to comments and criticism. 8. Trends and New Technologies • Innovations in Digital Marketing: Application of the latest trends and emerging technologies in digital marketing strategies. 9. Professional Development • Networking: Opportunities to establish contacts in the digital marketing industry. Practical Experience: Participation in projects and professional practices to apply the knowledge acquired.

The Course in Online Marketing and Social Networks is aimed at professionals in the commercial and communication sectors who wish to update the techniques and tools to promote any product through the web. On the other hand, it is also focused on recent graduates who want to have a specialization or begin their journey within the professional market by learning new ways of marketing. In short, this program is focused on all those interested and professionals in the sales and commercial management/direction sector who wish to master customer acquisition strategies through social networks such as LinkedIn, Facebook, etc.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.