Diploma in Marketing Analytics Diploma in Marketing Analytics

Online Training

Diploma in Marketing Analytics

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150 hours

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Spanish

Throughout this Diploma in Marketing Analytics you will acquire all the fundamental knowledge to master digital marketing and its key tools to carry out a good analytics phase. In the training you will learn to manage social networks, implement SEO and SEM strategies, optimize email marketing campaigns and also develop persuasive content through copywriting. In addition, you will acquire skills in the use and application of Social CRM, how to carry out customer service on social media and also the entire process to follow to create successful eCommerce. With all this, you will be able to address the challenges of the current digital environment, improve online reputation and maximize the impact of digital marketing campaigns.

Instituciones educativas

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the principles and functions of Digital Marketing and its competitive advantages. - Apply advanced SEO and SEM strategies to improve online positioning. - Design an efficient Social Media Plan aligned with business objectives. - Manage customer service on social networks effectively and professionally. - Optimize email marketing campaigns to increase the conversion rate. - Create persuasive content using copywriting and storytelling techniques. - Implement eCommerce strategies to boost online sales and build customer loyalty.

Content

Career opportunities

Thanks to this Diploma in Marketing Analytics you will be able to work as a digital marketing strategist, data analyst, SEO/SEM specialist, community manager or eCommerce consultant. You will also have opportunities in digital agencies, technology companies, startups or as a freelancer in marketing projects since they are highly in-demand skills in the market.

What it prepares you for

This Diploma in Marketing Analytics prepares you to comprehensively manage digital marketing campaigns, from the creation of valuable content to the implementation of advanced strategies in SEO, SEM positioning and also for social media. You will learn to optimize the customer experience, build online reputation, increase conversions in eCommerce and lead teams in digital projects.

Addressed to

This Diploma in Marketing Analytics is aimed at marketing professionals, entrepreneurs and students interested in the digital field. It is also ideal for community managers, data analysts and communications managers who wish to expand their knowledge of digital marketing strategies.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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