Diploma in Marketing and Commercial Management

This Diploma in Marketing and Commercial Management prepares students to assume leadership roles in the areas of marketing and sales within an organization. Some of the skills and knowledge you will acquire: 1. Marketing Fundamentals • Marketing Strategy: Development of effective marketing plans aligned with business objectives. • Market Research: Techniques to analyze markets and understand consumer behavior. 2. Digital Marketing • Social Network Marketing: Strategies to manage campaigns on digital platforms. • SEO and SEM: Search engine optimization and search engine marketing. 3. Sales Management • Sales Strategies: Techniques for developing and executing effective sales strategies. • Negotiation and Sales Closing: Skills to negotiate and close sales effectively. 4. Product Development • Product Management: Strategies for the development and launch of new products. • Price Management: Techniques for setting competitive prices. 5. Customer Management • Customer Relationship Management (CRM): Use of CRM systems to manage relationships with customers. • Customer Loyalty: Strategies to retain and build customer loyalty. 6. Analytics and Measurement • KPIs and Metrics: Definition and monitoring of key performance indicators. • Data Analysis: Use of tools to interpret data and make informed decisions. 7. Leadership and Team Management • Leadership Skills: Development of skills to lead and motivate work teams. • Talent Management: Techniques to attract, develop and retain talent in the commercial area. 8. Ethics and Social Responsibility • Ethics in Marketing and Sales: Promotion of ethical practices in commercial management. • Corporate Social Responsibility: Implementation of CSR practices in commercial strategies. 9. Professional Development • Network of Contacts: Opportunities to establish a network of professional contacts. • Practical Experience: Participation in projects and practices to apply the knowledge acquired.