Online Training
1500 hours
6 ECTS
Spanish
Educational institutions
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Multilingual support
Digital certificate included
Assistant Phia
Among the main objectives of the master art market we can highlight the following: - Get to know the exhibition curator. - Learn how to set up and maintain an exhibition. - Learn to manage exhibitions. - Establish the basic notions in the field of antiques. - Establish the characteristics that govern the market for different antiques. - Define the appraisal procedure that must be carried out for a specific age. - Develop the tasks that every appraiser must perform. - Establish the basic principles that govern practices in the field of antiques. - Analyze the aspects that influence the valuation of an antique. - Know the tools necessary to make a satisfactory sale. - Promote the characteristics of a good salesperson. - Study the psychology of the consumer and that of the seller himself. - Develop (or strengthen) certain knowledge related to sales and the market. - Improve customer service and attention. - Know how to improve our point of sale. - Develop numerous social skills that bring us closer to the client. - Know how to act as good salespeople in sales, development and after-sales. - Schedule the sale action based on defined commercial parameters and the positioning of the company/entity. - Apply appropriate techniques to the sale of products and services through different marketing channels other than the Internet. - Manage the sales force and coordinate the sales team. - Adopt commercial criteria in the design of pages for marketing, applying appropriate sales techniques. - Apply merchandising techniques to animate the point of sale from different types of establishment: department store, hypermarket, supermarket, shopping or traditional center and commercial implementation. - Make presentations of different types of products and services to the sales network, applying appropriate verbal and non-verbal communication techniques and using, where appropriate, computer presentation applications. - Learn to use the consultative sales process appropriately. - Analyze commercial effectiveness through NLP tools. - Manage customers' emotions through emotional intelligence. - Analyze marketing and communication strategies to carry out the sales process. - Know the importance of market studies and its relationship with commercial success. - Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze the purchasing behaviors of both consumers and organizations. - Bring the world of the traditional market and its characteristics closer. - Insert students into the world of electronic commerce and the development of marketing in this area. - Know the instruments of commercial action. - Introduce students to the world of advertising and its impact on sales. - Design a marketing plan.
By completing this Art Market Master you will be able to work in marketing, merchandising, advertising and sales departments. You will choose professional companies from the world of commerce, distributors and clerks. You will be able to work as a manager of companies in art markets.
This Art Market Master will provide students with the necessary knowledge to direct the marketing and sales department of any organization. You will be able to carry out your work in the artistic field, performing tasks such as managing commercial teams, introducing your products into new markets. Also the management of e-commerce and international trade projects, development of marketing plans, design of advertising campaigns, etc.
