Master in Web Design and Digital Marketing + 60 ECTS Credits Master in Web Design and Digital Marketing + 60 ECTS Credits

Online Training

Master in Web Design and Digital Marketing + 60 ECTS Credits

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1500 hours

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60 ECTS

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Spanish

The Internet and the development of the online channel has been a true revolution for any business. New consumer habits have skyrocketed sales opportunities, giving rise to the appearance of hundreds of thousands of e-commerce sites aimed at selling products and services through this channel. In this sense, having the necessary knowledge to create and manage an online store will be essential to position yourself in the online environment and optimize conversions. But achieving increased online sales will require not only the design and programming of the platform, but also implementing an online marketing strategy which centers the potential consumer at the center of the entire strategy. Web design and digital marketing keys to success in the online market.

Instituciones educativas

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S/. 8,820

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Design interfaces with high usability. Learn digital treatment and retouching of images with Photoshop. Perform prototyping using Adobe XD. Design web pages using HTML5 and CSS3 languages. Apply dynamism to the website using Javascript and JQuery. Establish an SEO strategy to optimize the positioning of the website. Learn to manage an ecommerce. Design and manage the social media strategy. Implement web analytics in the project.

Content

Career opportunities

With the Master in Web Design and Online Marketing you will be able to position yourself in the job market as an Online Marketing Consultant, Electronic Commerce Expert, SEO and Web Analytics Specialist, Social Media Expert, HTML5 and CSS3 Expert or Javascript and jQuery Specialist. It will also train you in the capacity for leadership, development and promotion of online sales or improvement of the user experience.

What it prepares you for

The Master in Web Design and Digital Marketing will prepare you to design and manage an e-commerce for the sale of products and services on the Internet. After completing the training, you will be able to create an online store to attract potential customers and increase conversions. Thanks to the techniques of Usability, Design, Programming, SEO, Social Media and Web Analytics you will be able to optimize the growth of your online business and increase its profitability.

Addressed to

This training is designed for those online marketing professionals who want to acquire the necessary knowledge to develop a web project aimed at selling products and services on the Internet, from the design and creation of ecommerce to its management and optimization for sale.

Methodology

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.

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