Postgraduate in Survey Design and Information Collection in Market Research

Online Training

Postgraduate in Survey Design and Information Collection in Market Research

Name: Postgraduate in Survey Design and Information Collection in Market Research en Perú
Brand: EDUCA
SKU: 170880-1902
Availability: InStock

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240 hours

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Spanish

In the field of the world of commerce and marketing, it is necessary to know the different fields in international negotiation and sales, within the professional area of Marketing and Public Relations. Thus, the following course aims to provide the necessary knowledge to understand the environment and market information, specifically it focuses on the design of surveys and collection of information in market research.

Instituciones educativas

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Apply information collection techniques, in accordance with the objectives and requirements previously established by the SIM. - Define and develop field work plans to obtain primary information related to commercial activity through surveys. - Define an effective and efficient information collection procedure, based on different information collection techniques in relation to a demand or objectives of the research plan. - Design questionnaires to collect information to carry out surveys both in person, by telephone and online.

Content

Career opportunities

It carries out its activity, on its own or on behalf of others, in companies, organizations and market and public opinion research institutes, in companies specialized in conducting surveys (field networks) and in marketing departments or companies, supporting the implementation of surveys and/or market and opinion studies.

What it prepares you for

This Postgraduate Degree in Survey Design and Information Collection in Market Research offers specialized training in the methods and procedures of information collection applied to market research, as well as specific training to carry out the design of surveys and questionnaires applied to the collection of information.

This course is aimed at professionals in the world of commerce and marketing, specifically in the field of market research assistance, within the professional area of marketing and public relations, and at all those interested in acquiring knowledge related to the design of surveys and research questionnaires.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.