Postgraduate Marketing in Social Networks & Mobile Marketing + University Degree (+5 ECTS credits)

In recent years we have had the privilege of witnessing the great advances and innovations in technological ones such as mobile telephony, internet, digital television, etc. At the moment we are immersed in the already commonly known as "third revolution", and that is that digital media have convulsed the forms of communication. The claim of this course is to teach the student the basis of online marketing, those most relevant aspects in their practice, and how to integrate it with the rest of our commercial actions and also provide the student with the necessary knowledge to be able to apply the most recent existing methods in relation to the web promotion making use of various web 2.0 tools and social media.

- Deepen the concept of mobile marketing. - Know your business uses and opportunities. - Know the main mobile marketing platforms. - Manage mobile marketing tools that are effective. - Deepen geolocation networks, their uses and opportunities. - Learn to use the different applications arising from web 2.0. - Learn to register in the different social networks and know the characteristics of each of them. - Describe the bases of the architecture of participation in web 2.0. - Know the main advantages and disadvantages of the use of social networks.

Online and offline media agencies / Creative and media agencies / marketing and advertising departments / communication cabinets / companies specialized in internet communication / telecommunications / webmasters operators, web designers, web programmers, marketing managers and web portals directors who want to catch up on the latest social networks.

In recent years we have had the privilege of witnessing the great advances and innovations in technological ones such as mobile telephony, internet, digital television, etc. At the moment we are immersed in the already commonly known as "third revolution", and that is that digital media have convulsed the forms of communication. The claim of this course is to teach the student the basis of online marketing, those most relevant aspects in their practice, and how to integrate it with the rest of our commercial actions and also provide the student with the necessary knowledge to be able to apply the most recent existing methods in relation to the web promotion making use of various web 2.0 tools and social media.

Professionals of online and offline media agencies, creative and media agencies / professionals of marketing and advertising / professionals of the world of e-commerce and social media / professionals of Business Intellarence, who wish to reorient their career towards digital marketing specialized in mobile / professionals with or without university degree, with some years of experience in company, who want to improve their knowledge, reorient their activity or promote their activity or promote their activity or promote their activity or promote their activity or promote And that they wish to guide their career towards digital marketing, especially mobile.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.