Specialization in Data Analytics
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Syllabus
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Summary
The business world is flooded with constantly generated data. These data represent a valuable source of information that can boost strategic decision making, optimize operations and improve the competitiveness of organizations. The ability to understand and analyze these data has become a vital asset for any professional. In this context, this specialization in Data Analytics allows you to understand data analysis and its application in business and marketing environments. From the web analytics to the advanced data analysis with Python, all the essential facets are covered to become an expert in the field watching tools such as Google Analytics 4, Google Tag Manager or Python.
Goals
Professional opportunities
To prepare you
This specialization in Data Analytics prepares you to lead data analysis projects, make decisions based on metrics, optimize digital strategies and understand online user behavior. You will acquire skills in Python, you will dominate Google Analytics and Tag Manager and you will use Machine Learning techniques essential for informed decision making and the optimization of results in the digital environment.
Who is it addressed to?
This specialization in Data Analytics is designed for marketing professionals, data analysts, web developers and students interested in acquiring advanced skills in Data Analytics. Previous knowledge is not required, since it covers from basic concepts to advanced techniques.
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Certification
Diploma of Accreditation of the Specialization Course in Data Analytics with curricular value issued by Universidad Da Vinci European Business School
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