CEU - Diploma in Pharmaceutical Marketing

Institución Educativa
Mode On-line
Duration 200 hours
Languages Spanish
230
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Plan de estudios

Summary

Pharmaceutical companies have found in marketing a vital strategy for their success in the market, so it is essential to know both the pharmaceutical environment and marketing strategies. With the Diploma in Pharmaceutical Marketing you can acquire the necessary knowledge to dedicate yourself professionally to the pharmaceutical sector, a sector with a wide range of employment opportunities. You will learn Specific Sales of Pharmaceutical Products, Marketing Planning for this sector, and the main institutions you should know. When choosing this course, students will obtain applicable knowledge to innovate and accelerate businesses in the pharmaceutical industry, capturing customers and achieving the proposed sales objectives.

Goals

- Understand the role of marketing in the economic system and business management. - Conduct market studies to find out positioning and segmentation. - Know the pharmaceutical environment, as well as the importance of pharmaceutical marketing in pharmacies management. - Being able to apply the techniques for sale processes in pharmacology products

Professional exits

Labor outputs for graduates of the Diploma in Pharmaceutical Marketing include roles as a seller in the pharmaceutical sector, marketing specialist, and companies manager of the sector. You can perform tasks of the sales, advertising and marketing department. It is also ideal for marketing and sales advisors and sales consultants in the pharmaceutical industry.

To prepare you

The Pharmaceutical Marketing Diploma prepares you to carry the marketing of a pharmaceutical company. You will learn market segmentation techniques a priori and later, in addition to market studies. You will be able to design a marketing plan, as well as its audit. In addition, you can develop sales forecast and perform specialized marketing actions for pharmacy for generic or hospital products.

Who is it addressed

The Pharmaceutical Marketing Diploma is aimed at those who have studied Health Sciences such as Pharmacy, Chemistry, Medicine, Biology and related. It is also aimed at professionals in the pharmaceutical sector who wish to acquire marketing knowledge to apply them in that sector, in order to boost their professional businesses and opportunities.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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CEU university degree - Diploma in Pharmaceutical Marketing granted by San Ignacio University of Miami (SIU)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.