CEU - Diploma in Strategic Marketing and Digital Advertising

Online Training

CEU - Diploma in Strategic Marketing and Digital Advertising

Name: CEU - Diploma in Strategic Marketing and Digital Advertising
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 356518-2501
Availability: InStock

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150 hours

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Spanish

Thanks to digitalization, in recent years new forms of advertising have been generated capable of influencing people's purchasing decisions in a more noticeable way. Thanks to the integration of large databases and intelligent information management, we are able to segment advertising campaigns more efficiently and reach a global audience thanks to the Internet. In the Diploma in Strategic Marketing and Digital Advertising you will discover how the advertising ecosystem works, understanding the main agents and media that participate in it. You will be able to develop some of the most innovative digital advertising campaigns in order

Instituciones educativas

395€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the basic principles of advertising and communication, as well as their techniques. - Master the advertising ecosystem and know the main advertising media. - Design advertising campaigns in search engines and display. - Understand and execute the main forms of mobile advertising. - Design advertising campaigns on social networks. - Understand the operation and implications of programmatic advertising.

Content

Career opportunities

The professional opportunities of this Diploma in Strategic Marketing and Digital Advertising are marketing director, marketing technician, publicist, community manager, digital trafficker, media buyer, SEM specialist, PPC specialist, social media manager, advertising creative, communication manager, marketing consultant, entrepreneur, lead manager, etc.

What it prepares you for

With this Diploma in Strategic Marketing and Digital Advertising you will discover new trends within the world of advertising, especially digital. You will master the advertising and communication environment, understanding who your target audience is and setting objectives. You will learn to design advertising campaigns in different media such as internet search engines, social networks or mobile devices.

This Diploma in Strategic Marketing and Digital Advertising can be aimed at any recent graduate and professional in the field of digital marketing, or even business, who wishes to become a professional in the design and execution of advertising campaigns. It is also ideal for any entrepreneur who wants to apply new ways to generate leads and clients.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.