Online Training

Higher Course in Relationship Marketing

Name: Higher Course in Relationship Marketing
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 211905-2304
Availability: InStock

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400 hours

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Spanish

Comprehensive customer management is a key success factor for a company in an increasingly globalized and competitive environment. This relationship management can become an intangible asset of the organization that offers added value to the products and services it markets. Relationship Marketing and CRM systems have become essential in the development of a powerful strategy to differentiate, position and increase competitive advantage. Correctly managing databases and customer purchasing experiences is essential for those who want to grow and become solid, but also for those who seek to maintain leadership in their sector. Bet on Relationship Marketing and start building customer loyalty.

Instituciones educativas

460€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Establish an Integrated Marketing Communication (CIM) system in the organization. - Acquire knowledge and apply techniques related to Relationship Marketing - Know the importance of Emotional Marketing and its application for greater knowledge of consumers. - Apply an Inbound Marketing strategy to guide the potential client throughout the entire conversion funnel. - Know some necessary techniques to enrich relationships with clients and ensure that they become brand prescribers. - Be able to establish an action plan aimed at managing relationships at the internal and external level of the organization.

Content

Career opportunities

The INESEM Higher Course in Relationship Marketing qualifies you to work as a Customer Relationship Manager or Client Manager in the Commercial Department of any business, both for physical and online businesses. In addition, thanks to the knowledge acquired, you will be able to perform other jobs such as Customer Management System Expert or CRM Manager, Strategic Customer Planner, Head of the Customer Service Department or Supervisor of the organization's Corporate Reputation.

What it prepares you for

The Higher Course in Relationship Marketing will allow you to develop marketing strategies aimed at establishing long-term relationships with customers and improving communication processes, improving the positioning of the company and impacting increased sales. After receiving the training, you will be able to apply all relationship marketing techniques both internally and externally of the organization, achieving the achievement of business objectives.

This training is designed for those professionals from any company interested in developing, structuring and strengthening relationships with current and potential clients, as well as with their employees or suppliers. At the end of the training, students will acquire all the information necessary to occupy different jobs, from Customer Relationship Manager to CRM Manager Expert. On the other hand, this training is aimed at students and university graduates seeking greater specialization and learning towards customer management or commercial activity, as well as for those entrepreneurs interested in attracting and managing customers for their business.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.