Online Training

Master in Digital Marketing

Name: Master in Digital Marketing
Brand: CEUPE
SKU: 360009-2401
Availability: InStock

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1800 hours

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Spanish

The Master in Digital Marketing prepares you to stand out in a booming sector, where the demand for qualified professionals continues to grow. In an increasingly digital environment, acquiring skills in marketing mix, social media and search marketing is crucial to boost the success of any company. This online master's degree offers you comprehensive training, ranging from strategic planning to business innovation. You will learn to use marketing information systems and optimize results in digital environments. In addition, you will equip yourself with knowledge in web security and applied technologies, essential skills in today's business world. Upon completing this master's degree, you will be prepared to lead marketing projects with an innovative and strategic vision, becoming a valuable asset for any organization.

Instituciones educativas

1.590€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Obtain a global vision of online marketing as a strategic tool to boost different types of businesses in digital environments. - Learn to design, implement and supervise an internet marketing plan, according to the particular needs of each company. - Know the main technologies used to carry out a successful digital marketing strategy, taking into account their scope (SEO, SEM, SMM, Email Marketing, etc.). - Develop leadership skills to correctly direct a digital project. - Understand the fundamentals that govern the discipline of marketing. - Understand the product, price, distribution and communication policy. - Know marketing information systems (SIM). - Study the different stages of the life cycle of a product. - Learn to carry out market research. - Delve into Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Marketing Mix, Results Marketing, Email Marketing, Cobranding, as well as the technologies inherent to each of them. - Know the digital transformation and its operation linked to marketing. - Acquire skills to carry out business innovation processes in businesses with an internet presence.

Content

Career opportunities

- Digital marketing manager. - Digital marketing consultant. - Content Director. - Expert in sales funnels. - Digital account manager. - Social media manager. - Web analyst. - Digital media planner. - Market researcher. - SEO Specialist. - SEM Specialist. - CRO expert. - Digital trafficker. - Product manager. - Director of e-commerce

What it prepares you for

This master's degree in digital marketing provides a comprehensive understanding of how to harness the power of online marketing in digital environments. Students learn to design, implement and monitor specific marketing plans for each company. The main digital marketing technologies are explored, such as SEO, SEM, SMM and Email Marketing. In addition, leadership skills are developed to lead digital projects successfully. The program covers the fundamentals of marketing, including product policies, pricing, distribution and communication, as well as marketing information systems and the stages of the product life cycle. It delves into key areas such as Social Media Marketing, SEO, SEM, Marketing Mix, Email Marketing and associated technologies. Students also explore digital transformation and its relationship with marketing, while acquiring skills to lead innovation processes in businesses with an internet presence. In summary, this master's degree prepares students to excel in the field of digital marketing, equipping them with the skills and knowledge necessary to succeed in a constantly evolving digital environment.

- Professionals in the marketing area who seek to specialize in the online aspect. - Online marketing profiles who wish to expand their skills through a master's degree. - Graduates in marketing, advertising, business management, and related careers who want to dedicate themselves to the field of internet marketing. - People from other disciplines pursuing a career change towards the digital marketing sector. - Workers in the field of online marketing who intend to officially professionalize their career through a postgraduate degree. - Figures seeking to update their knowledge in digital marketing.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.