Master in Sales, Marketing and Advertising + University Degree Master in Sales, Marketing and Advertising + University Degree

Online Training

Master in Sales, Marketing and Advertising + University Degree

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1500 hours

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5 ECTS

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Spanish

This Master in Sales, Marketing and Advertising offers you specialized training in this subject. If you want to know the sales and marketing environment and know the appropriate techniques to function professionally in this environment, this is your time. With the Marketing Technician and Sales Manager Course you will be able to acquire the necessary knowledge to perform this function in the best possible way. Currently, in the world of commerce and marketing, it is very important to know commercial sales management within the professional area of ​​buying and selling, because to achieve final sales it is necessary to implement a marketing strategy that helps us be successful in this work. Performing this Master In Sales, Marketing and Advertising you will learn the appropriate techniques and tools to develop the marketing aspect focused on sales....

1.795

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Schedule the sale action based on defined commercial parameters and the positioning of the company/entity. - Apply appropriate techniques to the sale of products and services through different marketing channels other than the Internet. - Manage the sales force and coordinate the sales team. - Adopt commercial criteria in the design of pages for marketing, applying appropriate sales techniques. - Apply merchandising techniques to animate the point of sale from different types of establishment: department store, hypermarket, supermarket, shopping or traditional center and commercial implementation. - Make presentations of different types of products and services to the sales network, applying appropriate verbal and non-verbal communication techniques and using, where appropriate, computer presentation applications. - Schedule the sale action based on defined commercial parameters and the positioning of the company/entity. - Prepare the basic documents derived from the sale. - Perform calculations derived from defined sales operations. - Apply appropriate techniques to the sale of products and services. - Apply conflict and complaint resolution techniques following established criteria and procedures. - Apply customer monitoring and after-sales service control procedures. - Define the variables and utilities available on the Internet for the online marketing of different types of products and services. - Adopt commercial criteria in page design. - Apply monitoring and customer service procedures following established criteria and procedures in online commercial situations. - Organize the human and technical resources necessary to promote the optimal development of the sales plan. - Lead the sales team, facilitating their involvement and motivation to promote compliance with the objectives of the sales plan, values ​​and corporate identity. - Establish monitoring and control systems for the objectives set in the commercial action plan to adopt possible corrective measures, applying appropriate criteria with the information to be obtained. - Supervise the sales team's compliance with objectives and sales quotas by evaluating activities and results to adopt possible corrective measures and achieve the highest level of effectiveness in commercial management. - Apply corrective measures to deviations detected in the sales plan to optimize commercial activity, in accordance with the established objectives. - Process and organize the information necessary for the design and development of training and improvement plans for the commercial team under your charge, in accordance with the needs detected and the specifications received to improve their training, effectiveness and efficiency. - Determine the lines of action for the execution of promotional campaigns in accordance with the objectives established in the marketing plan. - Implement promotional actions defined by those responsible for the commercial establishment itself or by any of the product suppliers/manufacturers, applying appropriate merchandising techniques. - Manage the selection and training of promotional personnel necessary for the development of the promotional campaign, in accordance with the defined specifications. - Control the efficiency of promotional actions by establishing measures to optimize the management of the activity and achieve the objectives set out in the marketing plan. - Recognize and put into practice the processes that make a company successful through the different means of Advertising and Marketing. - Learn how to correctly carry out Marketing and Advertising campaigns.

Content

Career opportunities

Marketing / Commercial establishments / E-commerce / Commercial department / Sales manager.

What it prepares you for

This Master in Sales, Marketing and Advertising is aimed at all those professionals in the marketing department in companies or organizations who want to continue training in the subject, as well as those people who are dedicated to the commercial area and wish to acquire knowledge about marketing and sales.

Addressed to

This Master in Sales, Marketing and Advertising is aimed at all those professionals in the marketing department in companies or organizations who want to continue training in the subject, as well as those people who are dedicated to the commercial area and wish to acquire knowledge about marketing and sales....

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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