Online Training
Master of Digital Journalism + University Degree
1500 hours
5 ECTS
Spanish
In today's dizzying digital universe, mastery of journalism and digital marketing becomes essential. Our Master Digital Journalist is a comprehensive program that trains professionals in the creation, management and dissemination of content in electronic media, with a strong focus on cutting-edge tools and strategies in online marketing and advertising. Understanding the constant evolution of communication platforms and their impact on society, the course imparts crucial knowledge in the design of electronic newspapers, the use of social networks and SEO and SEM techniques, essential for positioning and relevance on the web. Understanding consumer behavior and market analysis are essential, and are fully integrated into the training. We will delve into the sources of digital journalism, content treatment, and the relevance of copywriting, including the importance of attractive content and legalities of the digital environment. In addition, we will equip participants with skills to be an effective and versatile Community Manager, capable of managing various social networks and digital advertising campaigns. The practical sphere is not neglected, despite being online training, with modules that include the creation of a digital newspaper with tools such as Joomla, complemented by SEO tactics and the possibility of publishing as a columnist. Choose our Master Digital Journalist represents an investment for those seeking to lead in the information age, through modern training and a comprehensive vision of the global digital ecosystem.
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