Postgraduate in Olfactory Marketing + University Degree

Online Training

Postgraduate in Olfactory Marketing + University Degree

Name: Postgraduate in Olfactory Marketing + University Degree
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 248264-2201
Availability: InStock

icon-image--AbjlOSDZzVEJNY0s3S__icon_7yVPEV

425 hours

icon-image--AcnI1bkFZTjZZaTE3U__icon_xJgfxr

5 ECTS

icon-image--AWUI0N2tWMzVrNzMzT__icon_DgE8xz

Spanish

With this Olfactory Marketing course you will receive specialized training in the subject. Marketing has different applications and can be applied from different points of view, one of them is olfactory marketing. Olfactory marketing allows you to reach potential customers through smell. A pleasant smell of a product or a store will encourage the customer to enter and make a purchase, which is why this aspect is important to take into consideration when undertaking a marketing plan and selling a product.

Instituciones educativas

360€

Request information

I'm interested I'm interested

I'm interested

Details to take into account

icon-image--AUzhDQ3dCN3hXZ1RaS__icon_p9pcRc

Multilingual support

icon-image--AQVZldVUybkd2c2xSS__icon_ptJqNh

Digital certificate included

icon-image--AV0haRDQrMjBZRURoV__icon_zyt3R8

Assistant Phia

Objectives

- Know marketing. - Know the different existing markets. - Learn to make decisions about products and communication. - Know olfactory marketing. - Know the different influences on the consumer, as well as the types of purchasing behavior and stages in the purchasing process in consumer markets. - Learn all the fundamental aspects of emotional marketing (sensory marketing, neuromarketing, etc.) - Know the description and operation of Electroencephalography. - Know the origins of eye tracking, as well as the combination of eye tracking and facial expressions FADE READING.

Content

Career opportunities

Marketing / Communication / Commercial Management / Business Management

What it prepares you for

This Olfactory Marketing Course will prepare you to learn everything related to marketing, decision making and learn how to make a marketing plan. You will also learn about olfactory marketing and its applications.

This course is aimed at all those people who want to expand their knowledge and learn everything related to olfactory marketing. Furthermore, this training can be the perfect complement for those who have recently graduated in marketing.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.