Online Training

Specialization in Market Research

Name: Specialization in Market Research
Brand: UDAVINCI
SKU: 377080-2301
Availability: InStock

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300 hours

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Spanish

Specialization in Market Research is essential for any marketing department worth its salt. Nowadays it is totally necessary to know the state of the market, either to identify trends, consumer habits, preferences and affinities of the market segments towards the different competing brands. Market research allows us to identify and analyze our market niche, generating adapted value proposals based on data. This is vitally important so that the marketing budget is applied efficiently and progress in understanding the target audience can be charted. First, identify the information needs within your company and prepare your own market research strategy.

Instituciones educativas

495€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Differentiate market research techniques according to information needs. - Find existing market segments based on collected data. - Define the target audience to draw up personalized strategies. - Generate a competitive advantage through customer knowledge.

Content

Career opportunities

After completing your training in the Market Research Specialization, you will be able to apply for professional positions related to statistics, marketing and, of course, market research. In addition, this training qualifies you to provide specialized consulting in market research and business development for companies in any sector.

What it prepares you for

With this Specialization in Market Research you will be able to know your company's market, differentiate the different existing segments based on significant attributes and choose the ideal market niche or target for your marketing strategies, getting to know the client in depth during the process. You will be able to design a market research plan for the needs of your company and its competitive context.

This Specialization in Market Research is ideal for professionals with experience in marketing, whether in online or offline media. It is also excellent for profiles related to statistics and data science who want to orient their careers towards the marketing department and functions.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.