Diploma in Display and campaign optimization
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Syllabus
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Summary
The Diploma in Display and campaign optimization is an essential program for professionals who seek to specialize in the dynamic field of online advertising. This diploma offers deep knowledge about the creation, management and optimization of Display advertising campaigns. Students will learn to design effective ads, use platforms such as Google ADS, and apply targeting and retargeting techniques to achieve specific audiences. The web analytics will apply to measure campaign performance, optimize CTR, improve conversion rates and maximize investment return. The diploma combines theory and practice, preparing students to face the current challenges of digital marketing and lead advertising campaigns.
Goals
Professional opportunities
To prepare you
The Diploma in Display and campaign optimization prepares you to become a specialist in online advertising. It will train you to design, manage and optimize Display advertising campaigns, using current techniques to maximize its effectiveness. At the end of the diploma, you will have the necessary skills to improve the performance of digital advertising campaigns and contribute to the success of digital marketing strategies.
Who is it addressed to?
This Diploma in Display and campaigns optimization is aimed at digital marketing professionals, advertising, online campaign management, and any person interested in acquiring or deepening their knowledge in digital advertising. It is ideal to specialize in the creation and management of effective online ad.
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Certification
Diplay Diploma and campaign optimization title issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)
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