MASTER ADVERTISING PSYCHOLOGY: Master in strategy and advertising creativity + university degree MASTER ADVERTISING PSYCHOLOGY: Master in strategy and advertising creativity + university degree

Formación Online

MASTER ADVERTISING PSYCHOLOGY: Master in strategy and advertising creativity + university degree

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1500 hours

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8 ECTS

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Spanish

Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and foreign relations, in their different forms, helps organizations to differentiate themselves from competition and loyalty to public. Thanks to the realization of this Master in strategy and advertising creativity, you will know the advertising and creative techniques to differentiate themselves from the competition in addition to applying different processes to manage creativity and communication within the company.

1.795

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Detalles a tener en cuenta

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Soporte multilingue

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Certificado digital incluido

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Asistente Phia

Objetivos

- Adapt the organization through talent and innovation. - Acquire team development techniques. - Acquire the necessary knowledge in terms of theoretical concepts of the world of business psychology and communication to understand the way in which human relations develop in the workplace achieving assimilating the most suitable tools to select, motivate, direct and adequately control the staff. - List and define the basic elements of communication. - Specify the current importance of communication at the business level. - Develop the concept of advertising in depth. - Identify the role of advertising in the company. - Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Develop briefing as a starting point. - Study the creative strategy as part of the advertising strategy: its components. - Learn the social context of the receiver.

Contenido

Oportunidades profesionales

Official Protocol / Communication Agencies / Organization of events, conventions and congresses / Creative Advertising / Business Communication.

Para lo que te prepara

This master's degree in strategy and advertising creativity prepares you to develop a professional way in processes related to business communication and advertising, developing creative strategies to develop this function successfully.

Dirigido a

Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and foreign relations, in their different forms, helps organizations to differentiate themselves from competition and loyalty to public. Thanks to the realization of this Master in strategy and advertising creativity, you will know the advertising and creative techniques to differentiate themselves from the competition in addition to applying different processes to manage creativity and communication within the company.

Metodología

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.

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