Master in Digital Manager + 60 ECTS credits

The Master in Digital Manager is relevant in the current market due to the growing importance of digital platforms in digital marketing and sales marketing strategies. This course addresses key aspects such as trends in digital marketing and its main areas. When choosing this course, students will obtain applicable knowledge to carry out sales through web pages, generating traffic through different channels and executing the campaigns based on recent practices and success cases. Students will know how to develop and optimize online promotion campaigns that promote the E-Commerce and Digital Marketing strategy at the next level.

- Know the fundamentals of digital marketing. - Discover firsthand everything that surrounds digital marketing and sales funnel. - Know the structure to be followed to generate traffic to a website by different channels. - Assimilate the key actions for the successful launch of a digital marketing campaign.

Labor outputs for Master Graduates in Traffic Digital Manager include roles such as E-Commerce Manager, Digital Marketing Director, Social Media Manager, Trafficker, Cro Specialist, Sem Manager, Project Manager and Trade Marketing Specialist, as well as consultants and advisors in digital marketing strategies and web traffic generation.

With this Master in Digital Manager you will have the possibility of learning the new trends within the world of digital marketing, deepening the specific strategy of web traffic generation and optimization of the conversion rate. You will have the possibility of studying how to carry out an online sales strategy, with different business models, and of course, learning from best practices.

This Master in Digital Manager is ideal for digital marketing professionals, e-commerce experts, entrepreneurs and newly graduated, as well as passionate about online businesses who wish to improve their trafficker skills, in order to boost their professional business, careers and opportunities.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.