Superior Course in Advertising Media Planning

Formación Online

Superior Course in Advertising Media Planning

Name: Superior Course in Advertising Media Planning en España
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 203327-2303
Availability: InStock

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180 hours

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Spanish

Throughout history, advertising has been adapting to the needs and means available. Currently, in such a competitive market, creativity, and therefore, differentiating from competition is necessary and essential for brand and/or company growth. The user due to the large amount of advertising he receives, is in an advertising saturation period, so it is considered essential to know the needs of our target audience, in order to carry out an effective and efficient advertising strategy that manages to capture the attention of the same. For this, the acquisition of the knowledge and skills necessary to be able to carry out a correct planning of the advertising media is essential.

460€

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Detalles a tener en cuenta

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Soporte multilingue

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Certificado digital incluido

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Asistente Phia

Objetivos

Acquire the knowledge, capacities and skills necessary to efficiently carry out advertising media planning. Know the main data research and analysis tools, which allows you to guide all your ads to a very segmented audience. Analyze the different types of advertising existing, allowing selecting adequate support for your brand or company. Prison the investment destined in digital media. Know the existing negotiation systems in the purchase of media. Provide advertising and content management with creativity. Perform integrated strategic planning.

Contenido

Oportunidades profesionales

With the realization of the Master in Planning of Advertising Media you will have access to the labor market to develop activities such as: Advertising Agencies Manager, previously responsible for operations in the purchase and sale of advertising media, investigator of custom audiences or director of advertising accounts.

Para lo que te prepara

The Master in Advertising Media Planning prepares you to develop professionally in the field of advertising planning. This master will give you a wide vision of the integral planning of Media On and Off Line, which will allow the platforms to be efficiently defined to promote your brand, product or service. You can offer a custom media and support service: from the research, measurement, creation of strategies, to the negotiation and purchase of media and supports.

The Master in Advertising Media Planning is aimed at graduates/graduates and professionals of the world of advertising and communication who want to acquire the knowledge and skills necessary to be experts in strategy and media planning in off and online environments.

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.