Web Analytical Course
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Syllabus
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Summary
Today companies cannot afford the luxury of not following the performance of the main metrics of their business, especially in the digital environment. The data that are collected through the web analytics tools, such as Google Analytics 4, allow to know the business and customers better. This information is crucial for strategic decision making within the company, so knowing how to collect and interpret this data is a more demanded quality. In this course in web analytics you will train to create your own Dashboard and make decisions that increase the efficiency and efficacy of your digital marketing campaigns. You can apply your analytical knowledge to any type of project or company in the online field.
Goals
Professional opportunities
To prepare you
Throughout the course in web analytics you will learn to monitor the key metrics of your digital business and make decisions that improve the effectiveness of your campaigns. Among the tools you will use, Google Analytics 4, Google Tag Manager and Google Looker Studio in its last versions are highlighted. Current and specialize in this area increasingly demanded by digital companies.
Who is it addressed to?
This course in web analytics is aimed at all professionals within digital marketing and e-commerce who want to specialize in web analytics, campaign optimization and data-based decision making. It is also excellent for entrepreneurs who have an online business and recent graduates who want to specialize in this area.
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Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
COURSE OF COURSE IN WEB ANALYTICS WITH 100 HOURS issued by the Latin American University ULA in conjunction with Euroinnova International Online Education
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