CRO Course: Conversion Rate Optimization
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Syllabus
Curriculum
Summary
In a digital marketing strategy, inbound marketing plays an essential role in generating profitability in a business in the long term. The conversion phase of this strategy is essential, since without it all previous efforts may be useless in generating the conversion that generates the desired benefit. More and more companies are aware of the importance of optimizing the conversion ratio to maximize profitability. This course is based on applying various techniques and tools to improve conversion, incorporating elements of psychology, consumer analysis, customer experience, web optimization and experimentation, among others. INESEM offers updated applied content and the best teaching team at your disposal.
Objectives
Professional opportunities
To prepare you
Este Curso Online en CRO (Convesion Rate Optimization) te prepara para optimizar el rendimiento comercial de tus productos y servicios ofrecidos en tus canales online. Aprenderás a desarrollar una estrategia de optimización de la ratio de conversión gracias a la planificación de objetivos y su consecución a través de diferentes acciones y herramientas. Adquirirás técnicas de psicología, persuasión, testing e investigación para conseguirlo.
Who is it addressed to?
El Curso online en CRO (Conversion Rate Optimization) está especialmente indicado a profesionales de marketing digital que deseen especializarse en la optimización de la fase de conversión, así como a estudiantes o recién graduados que deseen especializarse en una de las ramas más demandadas en marketing digital.
Official Character
La presente formación no está incluida dentro del ámbito de la formación oficial reglada (Educación Infantil, Educación Primaria, Educación Secundaria, Formación Profesional Oficial FP, Bachillerato, Grado Universitario, Master Oficial Universitario y Doctorado). Se trata por tanto de una formación complementaria y/o de especialización, dirigida a la adquisición de determinadas competencias, habilidades o aptitudes de índole profesional, pudiendo ser baremable como mérito en bolsas de trabajo y/o concursos oposición, siempre dentro del apartado de Formación Complementaria y/o Formación Continua siendo siempre imprescindible la revisión de los requisitos específicos de baremación de las bolsa de trabajo público en concreto a la que deseemos presentarnos.
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Certification
"Titulación Expedida y Avalada por el Instituto Europeo de Estudios Empresariales. ""Enseñanza No Oficial y No Conducente a la Obtención de un Título con Carácter Oficial o Certificado de Profesionalidad."""
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Recommended Scholarship: if you come recommended by a former student.
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