Master Cro: Master Cro. Optimization expert of the web conversion rate + university degree with 5 ECTS
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Syllabus
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Summary
In a digital era in constant evolution, dominating the optimization of the web conversion rate has become an essential skill for the success of any online business. Our Master forms experts capable of increasing the effectiveness of web pages, transforming traffic into tangible results. This course integrates fundamental concepts of online marketing with advanced cro techniques, web analytics, and both intersection with the big data. Through a modular structure, participants can first immerse themselves in the essential principles of digital marketing, to later focus on conversion optimization, addressing from UX/UI usability to deep analysis with tools such as Google Analytics, Google Tag Manager and Looker Studio. Key Performance aspects in ADS will be covered with platforms such as Google Adwords and Facebook ADS, complementing with conversion funnel strategies and both websites and mobile apps. When opting for our program, not only do you choose educational quality, but also the flexibility of an online format that guarantees self -taught and adaptable learning to each lifestyle. Get ready to become a CRO expert and lead the digital transformation in the area of web conversions.
Goals
Professional opportunities
To prepare you
The "Master Cro. Optimization expert of the web conversion rate" prepares you to master the keys to online marketing and web conversion. Through advanced analytics with Google Analytics, Tag Manager and Looker Studio, you will learn to interpret user behavior and use data mining to boost strategic decisions. You will train in UX/UI to improve the user experience and use Google Optimize to refine the effectiveness of web pages. In addition, you will develop SEM skills with Google ADS and Facebook ADS, essential to enhance visibility and maximize sales. Prepare to lead the conversion funnel in a constantly changing digital environment.
Who is it addressed to?
The "Master Cro: Optimization expert of the web conversion rate" is designed for digital marketers, web analysts, and UX/UI designers who seek to deepen the CRO and analytics with tools such as Google Analytics, Tag Manager and Looker Studio. Ideal for those who wish to dominate from sem planning to conversion optimization into web and mobile environments. It is key to experts in Data Mining and Big Data, as well as sales strategies and conversion funnel.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Double degree: - Titulation of Master Cro. Optimization expert of the web conversion rate with 1500 hours issued by Euroinnova International Online Education, a member of the AEEN (Spanish Association of Business Schools) and recognized with academic excellence in online education by QS World University Rankings - University Degree in Digital Marketing with 5 ECTS University Credits. Continuous Baumable Training in Work Stock Exchanges and Contests of Public Administration.
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