Master in Store Management + University Degree (5 ECTS credits)

This master in Store Management offers you a specialized training in the field. If you are dedicated to the environment of commercial management and sales and want to know the techniques to direct commercial teams this is your time, with the master in Store Management you can acquire the appropriate knowledge to manage sales groups, applying communication techniques in general and developing professional strategies. The Store Manager is responsible for the supervision of all operations in a retail store: managing store staff, accounting, safety and guaranteeing the status of the store in general. Regarding that it is responsible for profitability, it must develop and implement concrete measures to reduce costs. And finally, he is responsible for customer service, so he usually intervenes in the case of complex clients.

By performing this Master Store Management, the following objectives can be achieved: - Know the nature of the sales team. - Exercise leadership in the commercial team. - Apply techniques to motivate the sales team. - Know the communication techniques in the sale. - Provide the student with the knowledge and skills necessary to carry out the activities of a human resources department. - Program the action in the sale from defined commercial parameters and the positioning of the company/entity. - Apply the appropriate techniques to the sale of products and services through the different marketing channels other than the Internet. - Manage the sales force and coordinate the commercial team. - Adopt commercial criteria in the design of pages for marketing applying adequate sales techniques. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Make presentations of different types of products and services to the sales network, applying appropriate verbal and nonverbal communication techniques and using the presentation computer applications, wherever presentation applications. - Know the general foundations of marketing. - Acquire knowledge about sensory or sensitive marketing. - Apply the technologies and techniques of neuromarketing. - Know both qualitative and quantitative techniques to know the behavior of the consumer. - Apply neuromarketing to give solutions to the market. - Know the neuroscientific techniques in neuromarketing.

After performing the Master Store Management you can work as Store Manager throughout the commercial environment, in sales departments. You will also have the training to lead commercial teams.

The Master in Store Management prepares you to have a broad and precise vision of the commercial sector. You will be able to carry out professional sales strategies and emphasize aspects such as communication and loyalty.

This master in Store Management offers you a specialized training in the field. If you are dedicated to the environment of commercial management and sales and want to know the techniques to direct commercial teams this is your time, with the master in Store Management you can acquire the appropriate knowledge to manage sales groups, applying communication techniques in general and developing professional strategies. The Store Manager is responsible for the supervision of all operations in a retail store: managing store staff, accounting, safety and guaranteeing the status of the store in general. Regarding that it is responsible for profitability, it must develop and implement concrete measures to reduce costs. And finally, he is responsible for customer service, so he usually intervenes in the case of complex clients.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.