Online Diploma in Political Marketing

At a time when communication is global and the image dominates public opinion, strategically and professional managing the communication channels both online and off-line becomes an indisputable task for the political class. With this diploma in political marketing you will discover the strategies, lines of work, tools and actions typical of political marketing. Discover an exciting work area where to apply multidisciplinary knowledge of psychology, sociology, neuromarketing, leadership and prospective, among other subjects. It manages the communication of any organization of the political landscape and enjoys a differentiating specialization.

- Understand the context and scope of political marketing. - Know the analysis and research tools of the scope. - Apply psychology and neuroscience tools to the sector. - Implement political communication strategies. - Plan and execute marketing and political communication actions. - Design protocols to face reputational crises.

Among the main labor occupations of this diploma in political marketing are the person responsible for marketing and/or communication, public relations or press responsible. Also in positions or political advisory services in organizations such as political parties, unions, professional associations, lobbies or public administrations.

This diploma in political marketing forms you to manage and advise any agent of the political sector on marketing and communication strategies, tools and actions in the political environment. You can develop the key aspects of political communication with prospective techniques, psychology, sociology, neuromarketing, institutional relations and crisis management, among others.

This diploma in political marketing will be especially interesting for those who want to devote themselves to the world of politics or are part of the scope in agents such as political parties, unions, employers, lobbies and pressure groups, etc. As well as professionals in the field such as journalists, law, sociology or political science professionals.