UF1782 International Marketing Policies

In the field of the world of trade and marketing it is necessary to know the different fields in marketing and international sale within the professional area marketing and public relations. Thus, this course is intended to contribute the necessary knowledge for international marketing policies

-Identify the marketing variables for decision making in the internationalization of the company. -Alize the characteristics of the company's products and/or services and competitors to propose strategies and actions related to international product policy. -Alize the variables that influence the price of products and/or services in international markets, in order to design the international price policy appropriate to the strategies and objectives of the company. - Identify the variables that influence international communication policy, in order to design and execute the necessary actions for the achievement of the objectives and the development of the organization's strategies. -Alize the structure of distribution in international markets, to select the forms of access and the most appropriate distribution channels to the company's policies and strategies.

It develops its professional activity, on behalf of others and own, in the Export and Import Department of any company, in intermediary companies of international trade such as traffic agencies, commercial agencies, customs agencies, commercial advisory companies, importers, exporters, distributors-commercializers, associations, institutions, and other governmental and non-governmental organizations that make international transactions.

This training conforms to the training itinerary of the UF1782 International Marketing Policies Certifying having exceeded the different competence units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which will opt for obtaining the corresponding certificate of professionalism, through the respective calls Autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at professionals in the world of trade and marketing specifically in marketing and international sale within the professional area marketing and public relations, and all those interested in acquiring knowledge related to international marketing policies.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.