Expert course in advertising techniques

It is essential to discover the true role of advertising, both within a company and outside it, as well as the importance of communication as a basic tool in an organization and that it achieves that every plan and its corresponding objectives, tasks, stages and processes can develop in the most effective way. This online course of advertising techniques will provide the student with the knowledge and skills necessary to develop professionally in the area of advertising, communication and marketing.

- Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that occupy us.

Account Executive, Art Director, Creative, Media Planner, Production Manager, Communication Department.

This online course of advertising techniques will provide the student with the knowledge and skills necessary to develop professionally in the area of advertising, communication and marketing. In the same way, it will help you make decisions in reference to the choice of advertising media, development of the different advertising strategies, planning of the information process, decision of the communication channels that best fit your agency, organization and management of the advertising budget or in the presentation of a campaign.

This online course of advertising techniques is aimed at professionals from the world of advertising, communication and marketing that they want to expand and improve knowledge about the most effective advertising techniques, as well as develop the most common and useful notions in these work areas.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.