Expert Marketing of Tourism Services: Tourist Marketing Expert + Specialization in Hotel and Accommodation Management (Double Degree + 8 ECTS Credits)

If you are dedicated to the tourism sector or you would like to do so and want to know the appropriate marketing techniques to be performed in this environment in addition to knowing how to manage hotels and accommodations this is your time, with the course of tourist marketing expert + Specialization in Hotel and Housing Management can acquire the necessary knowledge to perform this work in the best possible way. We must know that tourism has ceased to be only an economic sector, to become a polyhedral system in terms of the areas of knowledge that it should treat and address with a highly developed scientific content. Thanks to the realization of this course, you will know the main concepts of marketing in general and the application of each of them in tourism activity, also acquiring guidelines for effective hotels and accommodation management.

- Know the most important aspects for the management of hotels and accommodations and on strategic management, organizational design and management by objectives in this type of establishments. - Operatively manage a hotel and/or accommodation in its internal aspects such as restoration service processes, different departments, etc. - Apply administrative and financial management to the hotel and/or accommodation to be directed. - Know the main destination regions of international travel. - Learn which are the components of the tourist product. - Know the phases of marketing planning. - Learn each of the statistical tourism sources in Spain. - Know the development of tourist products for destiny.

- Know the most important aspects for the management of hotels and accommodations and on strategic management, organizational design and management by objectives in this type of establishments. - Operatively manage a hotel and/or accommodation in its internal aspects such as restoration service processes, different departments, etc. - Apply administrative and financial management to the hotel and/or accommodation to be directed. - Know the main destination regions of international travel. - Learn which are the components of the tourist product. - Know the phases of marketing planning. - Learn each of the statistical tourism sources in Spain. - Know the development of tourist products for destiny.

The following tourist marketing expert + Specialization in Hotel and Accommodation Management prepares you to specialize in aspects such as hotel management and/or accommodation, internal operational management of the establishment etc. You can also know in depth the tourism sector in relation to existing marketing techniques that can be applied in tourism, acquiring the necessary knowledge to perform this function with total professionalism and efficiency.

If you are dedicated to the tourism sector or you would like to do so and want to know the appropriate marketing techniques to be performed in this environment in addition to knowing how to manage hotels and accommodations this is your time, with the course of tourist marketing expert + Specialization in Hotel and Housing Management can acquire the necessary knowledge to perform this work in the best possible way. We must know that tourism has ceased to be only an economic sector, to become a polyhedral system in terms of the areas of knowledge that it should treat and address with a highly developed scientific content. Thanks to the realization of this course, you will know the main concepts of marketing in general and the application of each of them in tourism activity, also acquiring guidelines for effective hotels and accommodation management.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.