Master in Business Intelligence: Fundamentals in Web Analytics and Big Data + 60 ECTS Credits

Online Training

Master in Business Intelligence: Fundamentals in Web Analytics and Big Data + 60 ECTS Credits

Name: Master in Business Intelligence: Fundamentals in Web Analytics and Big Data + 60 ECTS Credits en Bonaire
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 7020-2503
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

The Master Business Intelligence Fundamentals in Web Analytics and Big Data is relevant in the current market due to the growing importance of web analytics based on large volumes of data in the digital marketing and sales strategies of digital companies. This course addresses key aspects such as web analytics and its main phases, as well as key tools such as Google Analytics. By choosing this course, students will gain applicable knowledge to analyze Big Data and make better decisions based on the analysis, using Business Intelligence to enhance the marketing strategy. Students will know how to use web analysis tools to take the e-commerce and digital marketing strategy to the next level.

Instituciones educativas

2.195€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the fundamentals of web analytics. - Discover first-hand everything that surrounds Big Data and Business Intelligence. - Make decisions based on analysis and supported by large volumes of data. - Assimilate the key actions for the use of data analysis to drive digital marketing strategies.

Content

Career opportunities

Job opportunities for graduates of the Master Business Intelligence Fundamentals in Web Analytics and Big Data include roles such as e-commerce manager, digital marketing director, trafficker, digital entrepreneur, data analyst, data scientist and trade marketing specialist, as well as consultants and advisors in Big Data and marketing strategies for digital companies.

What it prepares you for

With this Master Business Intelligence Fundamentals in Web Analytics and Big Data you will have the possibility of learning the new trends within web analytics in e-commerce and digital marketing, delving into specific data analysis tools. You will have the opportunity to study how to take advantage of the potential of Business Intelligence, Big Data and professional tools such as Google Analytics.

This Master Business Intelligence Fundamentals in Web Analytics and Big Data is ideal for digital marketing professionals, e-commerce experts, entrepreneurs, Data analysts and recent graduates, as well as online business enthusiasts who wish to improve their web analytics skills, in order to boost their businesses, careers and professional opportunities.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.