Master in Digital Traffic Management: SEO, SEM, Display and Social Media + 5 ECTS Credits

Online Training

Master in Digital Traffic Management: SEO, SEM, Display and Social Media + 5 ECTS Credits

Name: Master in Digital Traffic Management: SEO, SEM, Display and Social Media + 5 ECTS Credits en Bonaire
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 279113-2301
Availability: InStock

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1500 hours

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5 ECTS

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Spanish

The adaptation of our company to the digital environment does not end when we create the website or Social Networks. It is then when we must begin to manage all these tools in order to generate traffic and publicize our product or service. Having knowledge about organic and paid traffic, Social Network management and Marketing strategies is what will lead us to have a competitive company in this sector. Thanks to the Master in Digital Traffic Management SEO, SEM, Display and Social Media you will be able to carry out all these actions yourself, becoming an expert on the subject, thus being able to adapt to the current needs demanded in the digital environment.

Instituciones educativas

1.895€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the concept and environment of Digital Marketing - Know what it is and SEO optimization techniques - Know what SEM is and run Google Ads campaigns - Carry out and manage Inbound Marketing strategies - Know what a programmatic campaign is - Know what prospecting and retargeting are

Content

Career opportunities

Develop your career as a Community Manager, in the Marketing department of any company, managing a blog or organic positioning, or carrying out campaigns in Google Ads. Thanks to the knowledge acquired, you will be prepared to manage programmatic campaigns and analyze the results obtained, one of the latest trends in digital advertising.

What it prepares you for

The Master in Digital Traffic Management SEO, SEM, Display and Social Media prepares you for the comprehensive management of a company's Digital Marketing. From campaigns in Google Ads or Social Networks, to the management and optimization of the organic traffic of your website. Thanks to the knowledge acquired in the Master, you will be able to attract quality traffic to your website and generate conversions, creating the foundations of a solid and secure business.

The Master in Digital Traffic Management SEO, SEM, Display and Social Media is aimed at those people interested in managing and optimizing their online business, being able to take actions to improve both organic and paid traffic. This Master also prepares you for managing Social Networks and carrying out campaigns on them.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.