Master in Intelligence and Tourism Strategy: Management and Tourist Competitiveness + University Degree with 5 ECTS credits

If you have an interest in the tourism sector and want to know the fundamental aspects to develop professionally in it, this is its moment, with the master in intelligence and tourism strategy: management and tourist competitiveness can acquire the necessary knowledge to perform this function in the best possible way. The tourism environment is a fundamental pillar in the economy of the countries, which is why trying to optimize it and get the most out of it since it can give us many cultural, economic, social opportunities etc. Making this Master will know different techniques of this area, such as the design of tourist products, client communication, tourist information etc. You can also apply business intelligence and Big Data techniques in this environment.

- Study the different types of travel agencies in the global tourist offer market. - Apply techniques and communication skills and customer service in tourist establishments, in order to meet their expectations and materialize future rooms. - Define or perform quality control processes of hospitality and tourism products, identifying the most significant quality characteristics. - Evaluate the results of the data obtained during the products or services control processes of the hospitality and tourism sector, proposing actions for continuous improvement. - Apply techniques for the treatment of tourist information requests, complaints and claims that are usually produced in tourist information centers or services and their most appropriate resolution. - Evaluate tourism potential in a certain area that allows detecting opportunities for the creation and development of local tourism products. - Interpret oral messages of medium complexity in English, expressed by customers and suppliers at normal speed in the field of tourism activity, in order to provide adequate service, achieve customer satisfaction, materialize sales and exchange information with other professionals in their field. - Interpret, without specifying a dictionary, medium complexity documents written in English, within the scope of tourism activity, to obtain information, process it and carry out the appropriate actions. - Perform a marketing plan in the field of tourism. - Know in depth the concept of business intelligence. - Design an optimal business model. - Know and make decisions about the Big Data process and strategic marketing.

- Study the different types of travel agencies in the global tourist offer market. - Apply techniques and communication skills and customer service in tourist establishments, in order to meet their expectations and materialize future rooms. - Define or perform quality control processes of hospitality and tourism products, identifying the most significant quality characteristics. - Evaluate the results of the data obtained during the products or services control processes of the hospitality and tourism sector, proposing actions for continuous improvement. - Apply techniques for the treatment of tourist information requests, complaints and claims that are usually produced in tourist information centers or services and their most appropriate resolution. - Evaluate tourism potential in a certain area that allows detecting opportunities for the creation and development of local tourism products. - Interpret oral messages of medium complexity in English, expressed by customers and suppliers at normal speed in the field of tourism activity, in order to provide adequate service, achieve customer satisfaction, materialize sales and exchange information with other professionals in their field. - Interpret, without specifying a dictionary, medium complexity documents written in English, within the scope of tourism activity, to obtain information, process it and carry out the appropriate actions. - Perform a marketing plan in the field of tourism. - Know in depth the concept of business intelligence. - Design an optimal business model. - Know and make decisions about the Big Data process and strategic marketing.

If you have an interest in the tourism sector and want to know the fundamental aspects to develop professionally in it, this is its moment, with the master in intelligence and tourism strategy: management and tourist competitiveness can acquire the necessary knowledge to perform this function in the best possible way. The tourism environment is a fundamental pillar in the economy of the countries, which is why trying to optimize it and get the most out of it since it can give us many cultural, economic, social opportunities etc. Making this Master will know different techniques of this area, such as the design of tourist products, client communication, tourist information etc. You can also apply business intelligence and Big Data techniques in this environment.

If you have an interest in the tourism sector and want to know the fundamental aspects to develop professionally in it, this is its moment, with the master in intelligence and tourism strategy: management and tourist competitiveness can acquire the necessary knowledge to perform this function in the best possible way. The tourism environment is a fundamental pillar in the economy of the countries, which is why trying to optimize it and get the most out of it since it can give us many cultural, economic, social opportunities etc. Making this Master will know different techniques of this area, such as the design of tourist products, client communication, tourist information etc. You can also apply business intelligence and Big Data techniques in this environment.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.