Master in Marketing Automation and CRM + 8 ECTS Credits

Online Training

Master in Marketing Automation and CRM + 8 ECTS Credits

Name: Master in Marketing Automation and CRM + 8 ECTS Credits en Bonaire
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 288243-2501
Availability: InStock

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1500 hours

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Spanish

This online master in Marketing Automation and CRM adapts to the present in terms of the type of profile that companies demand, which combines knowledge in digital marketing, customer experience and process automation using digital tools. With this master's degree, you acquire the necessary knowledge for management techniques and tools that optimize the company's digital performance, minimize work costs and improve the customer experience. Monitoring the customer relationship through different channels and based on information systems will play an essential role. INESEM provides the student with updated content, a flexible study methodology and the best specialized teaching team at their disposal.

Instituciones educativas

1.895€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Provide the student with knowledge in the application of customer management systems or CRM. - Automate processes in a company's digital marketing strategy. - Learn to monitor the different points of contact with the customer through different channels. - Acquire tools that help the student to automate digital marketing processes. - Improve customer acquisition, conversion, tracking and loyalty processes to improve profitability.

Content

Career opportunities

Thanks to this online master in marketing automation and CRM you will have the opportunity to become a digital marketing professional especially focused on process digitization and innovation, digital transformation, CRM and sales, development of new digital products and services, conversion, loyalty or improvement of the customer experience, among others.

What it prepares you for

This online master in marketing automation and CRM prepares you to acquire management and action management skills that drive loyalty, increased business, and full use of your databases to make decisions quickly. Thanks to the monitoring and automation of customer management and marketing actions, you will be able to detect threats and take advantage of those opportunities that present themselves instantly.

This online master in marketing automation and CRM is aimed at those entrepreneurs, students and professionals in digital marketing who wish to improve employability and job performance by specializing in the automation of customer management and digital marketing processes through the most innovative tools and techniques.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.