Master in Strategic Communication and Branding: Master in Strategic Communication and Branding

Communication is a central element in the development of the company, not only at the marketing level or with the client, but also internally. Either doors to the inside or for customers and other interest groups, communication must be developed consistently based on the brand we intend to build and the values associated with it. It can therefore be said that branding and communication go hand in hand, and there are many forms of communication that exist. Thanks to this magister in strategic communication and branding you will become that communication manager, capable of aligning the strategy around the branding objectives pursued by the company, in order to facilitate the objectives of positioning, visibility and reputation persecuted.

- Apply the process of creating a brand and its corporate identity. - Encourage branding strategies based on the different forms of marketing that exist. - Master the main forms of internal communication. - Understand the main online media that exist. - Apply communication in different areas of negotiation, labor motivation and leadership. - Communicate effectively orally, not oral and written. - Design a media and events plan to communicate to a broader audience.

The professional exits of this magister in strategic communication and branding are those of Marketing Manager, Digital Marketing Manager, Brand Manager, Social Media Manager, Community Manager, Creative Advertising, Specialist in Public Relations and Communication, Journalist, Event Organizer, Content Manager, Entrepreneur, Press Chief, Media Director, etc.

With this magister in strategic communication and branding you will have the possibility to discover the different forms and communication channels of the company, both internally and external. You will be able to undertake a comprehensive communication strategy with which to achieve the different objectives that the company arises, especially those related to the sale and construction of a brand, as well as the values and attributes associated with it.

This magister in strategic communication and branding can be aimed at all that newly titled and professional in the field of marketing and communication, which wishes to specialize in the entrepreneurship of communication strategies that influence the creation and strengthening of a corporate brand. As an entrepreneur you can also benefit from these strategies.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.