Postgraduate in Marketing in Social Networks & Mobile Marketing + University Degree (+5 ECTS Credits) Postgraduate in Marketing in Social Networks & Mobile Marketing + University Degree (+5 ECTS Credits)

Online Training

Postgraduate in Marketing in Social Networks & Mobile Marketing + University Degree (+5 ECTS Credits)

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465 hours

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5 ECTS

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Spanish

During recent years we have had the privilege of witnessing great advances and innovations in technologies such as mobile telephony, Internet, digital television, etc. At the moment we are immersed in what is now commonly known as the “third revolution”, and digital media has disrupted forms of communication. The aim of this course is to teach the student the bases of On-line Marketing, those most relevant aspects in its practice, and how to integrate it with the rest of our commercial actions and also provide the student with the necessary knowledge to be able to apply the most recent existing methods in relation to web promotion using various Web 2.0 and Social Media tools.

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Delve into the concept of mobile marketing. - Know its uses and business opportunities. - Know the main mobile marketing platforms. - Manage effective mobile marketing tools. - Delve into geolocation networks, their uses and opportunities. - Learn to use the different applications that emerged from Web 2.0. - Learn to register on different social networks and know the characteristics of each of them. - Describe the bases of the architecture of participation in Web 2.0. - Know the main advantages and disadvantages of using Social Networks.

Content

Career opportunities

Online and Offline Media Agencies / Creative Agencies and Media / Marketing and Advertising Departments / Communication Offices / Companies specialized in Internet communication / Telecommunications Operators / Webmasters, Web Designers, Web Programmers, Marketing Managers and Directors of Web Portals who want to update themselves on the latest techniques on Social Networks.

What it prepares you for

This course prepares you to know how to develop suitable content and find mobile marketing business models that can generate sustainable income. In addition to knowing how to position a brand in the mobile medium and plan advertising campaigns adapted for this area of ​​marketing to be successful within our strategy. On the other hand, the student will also be provided with the necessary knowledge to be able to know how to use the different applications that emerged from Web 2.0. as well as knowing the main advantages of using different social networks.

Addressed to

Professionals from online and offline media agencies, creative agencies and media / Professionals from marketing and advertising departments / Professionals from the world of e-commerce and social media / Professionals from Business Inteligence, who wish to reorient their career towards digital marketing specialized in mobile / Professionals with or without a university degree, with some years of experience in a company, who want to improve their knowledge, reorient their activity or promote themselves professionally and who wish to direct their career towards digital marketing, especially mobile.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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